Your public IP address is the unique digital identifier assigned to your device when it connects to the Internet. Think of it like your digital mailing address—it tells websites and services where to send and receive data.
Each device connected to the Internet must have an IP address. Your Internet Service Provider (ISP) assigns this address dynamically or statically to your router or device. This allows communication between billions of devices across the globe.
Every action you take online—visiting a site, watching a video, or sending an email—uses your IP address. It enables communication, but it also identifies you geographically. Companies and websites can estimate your region or country based on it.
Because your IP is visible, it can be used to track your activity, build advertising profiles, or even target attacks. Your IP can reveal your approximate city and your ISP’s name.
The most reliable way to protect your identity online is to use a VPN. A VPN replaces your real IP with one from its secure server, keeping your browsing private and secure.
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